Italy is one of the epicenters of gastronomy, luxury goods, and needless to say, great wine! But while the French have enjoyed massive success in the China market, what about Italy? In this recording, we're joined with Simone Incontro, the General Manager of Greater China for Veronafiere/Vinitaly. In this podcast, we discuss what Vinitaly has done to raise awareness of Italian wines in China from building top training programs with Ian D'Agata, Stevie Kim and the Vinitaly International Academy, to bringing producers together at expo’s and spreading the word one taste at a time.
Vinitaly and Vinitaly International bridge together Italian wine producers with key players in various markets. They host some of the most recognized large scale events, expos and trainings around the world from Verona, Italy to Chengdu, China. You can find out more about them at: www.vinitaly.com
About the host: Emilie Steckenborn is based in Shanghai, China for the last six-plus years. She is currently the Head of Education for Asia at Treasury Wine Estates. Apart from hosting this foodie podcast, Emilie is a wine educator and the official Wine Consultant for China Eastern Airlines. Her background includes a degree in Gastronomy from Cordon Bleu & Universite de Reims in France, a Wine Business Degree from NC in Canada and she is currently a Master of Wine Candidate. Contact us: firstname.lastname@example.org
Thank you to our Producer, Ryan Shuken, our Editor Jeff and our Production Editor David Xu. Finally, thank you for listening!